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Shoe Dog - Phil Knight

Shoe Dog

By Phil Knight

  • Release Date: 2016-04-26
  • Genre: Biographies & Memoirs
Score: 5
From 2,515 Ratings


In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.


  • Must read

    By Arirach2487
    One of my favorite books of all time.
  • A must read book!

    By seriouslynobodyhah
    A must read book!
  • One of the best!

    By lgwinford23
    Easily one of the best books I’ve ever read! Highly recommended!
  • So good

    By Ekin dream
    It makes me want to move to Portland and become a Ekin!!! Also I love shoes and Nike

    By Jwalkin11
    One of my favorite books hands down!
  • Shoe Dog

    By Photon Concepts
    An absolute must read for young men and women going through the depths of a budding business. A humanizing, nostalgic, laughing, tear jerking affair. Easily the best book I’ve read in decades. As a young “business-man” Shoe Dog has inspired me to be a better human business - man.
  • Amazing read!

    By yoboijohnathan
    “Shoe dog” really gave me a whole new perspective on life. it is a fantastic read for Nike junkies, and college kids wanting to start a business.
  • Fantastic!

    By Dre-Day92
    Excellent read. It dives into the mind of Phil Knight and showed the grit, determination, and grand vision it takes to form a behemoth as Nike. I admire Phil for never backing down, taking each new challenge upfront and seeing the best in his people.
  • inspire

    By DDB9890
    for anyone who dreams
  • Unbeaten warrior

    By swathi aarohi
    This book eventually leads us to accept the fact that Tao is hard work. One of the most influential book I have ever read.